The Split Web: Why Your Store Needs to Speak "Robot" to Survive 2026
The web has fractured into two distinct layers: the Human Web and the Agentic Web. In 2026, we are witnessing the rise of Agentic Commerce—where AI agents don't just recommend products, they buy them autonomously. Two major protocols are fighting for dominance: ACP (OpenAI/Stripe) and UCP (Google). If your infrastructure isn't optimized for both via GXO (Generative Experience Optimization), you are effectively closed for business to the fastest-growing consumer segment on earth.
