Benefits
Why Amalgam Membership?
Increased Retention
Boost customer retention rates by up to 40% with personalized loyalty programs and rewards.
Higher Lifetime Value
Increase customer lifetime value through tiered benefits and exclusive member perks.
Phygital Integration
Connect physical and digital experiences with QR codes, NFC, and mobile app integration.
Data Insights
Understand member behavior, preferences, and spending patterns with detailed analytics.
Automated Rewards
Automatically issue points, rewards, and personalized offers based on member activity.
Multi-Brand Support
Manage multiple brands, locations, and franchise networks from one platform.
Features
Complete Membership Capabilities
Tier Management
Create unlimited membership tiers with different benefits, earning rates, and exclusivity.
Points & Rewards
Flexible points system with customizable earning rules, redemption options, and bonus campaigns.
Mobile Wallet
Digital membership cards that work with Apple Wallet and Google Pay for seamless access.
Campaign Management
Create targeted promotions, birthday rewards, and special events for different member segments.
Referral Program
Turn members into advocates with built-in referral tracking and reward distribution.
FAQ
Frequently Asked Questions
What is Amalgam Membership System?
Amalgam is Mercury's comprehensive membership and loyalty platform designed to help businesses build lasting customer relationships. It combines digital membership cards, points management, tier systems, and phygital (physical + digital) experiences.
Can members use the system on mobile?
Yes, members can access their membership accounts through our mobile app or mobile-optimized web portal. They can view points, redeem rewards, receive push notifications, and add digital cards to Apple Wallet or Google Pay.
How does the points system work?
The points system is fully customizable. You set earning rules (e.g., 1 point per $1 spent), redemption values, bonus multipliers for tiers, and special campaign rates. Points can be redeemed for discounts, free products, or exclusive experiences.
Can this integrate with my existing POS?
Yes, Amalgam integrates with most major POS systems including Square, Shopify POS, Lightspeed, and custom systems via API. We also provide native integrations with Mercury's ERP and CRM platforms.