ChatGPT GivesDifferent Answersin Tokyo vs. New York
AI assistants localize their citations based on user location, language, and cultural context. Your brand might be highly visible in one region and completely invisible in another.
AI Citation Varies by Region
We tested the same queries across AI assistants from 8 locations. The results were dramatically different — especially in China and Hong Kong, where the AI ecosystem is completely separate from the rest of the world.
Japan
ChatGPT · Gemini · Perplexity · Claude
Full access to Western AI. AI favors domestic platforms (Yahoo! Japan, note.com) and Japanese-language sources. Western brands without localized content are rarely cited.
United States
ChatGPT · Gemini · Perplexity · Claude · Grok
The reference market. Heavy preference for English sources, Wikipedia, Crunchbase, and major tech publications. Brands need strong English authority and schema markup.
United Kingdom
ChatGPT · Gemini · Perplexity · Claude · Grok
Similar to US but with stronger weighting for EU regulations, GDPR compliance mentions, and local business directories like Companies House.
Singapore
ChatGPT · Gemini · Perplexity · Claude · Grok
English dominates, but AI increasingly cites regional APAC sources. Fintech and SaaS brands with APAC-specific content perform best.
Thailand
ChatGPT · Gemini · Perplexity · Claude · Grok
Full Western AI access. Thai-language content and local platform presence (Lineman, Shopee Thailand) heavily influence AI recommendations.
South Korea
ChatGPT · Gemini · Perplexity · Claude · Grok · Naver Clova
Full Western AI access plus strong domestic AI (Naver Clova, Kakao). Korean-language Naver content and local app store presence are critical.
Hong Kong
Gemini (native) · ChatGPT/Claude (blocked)
Split AI stack: Gemini launched natively March 2026. ChatGPT and Claude officially blocked. Bilingual (English/Traditional Chinese) content essential. AI pulls from both international and Greater China sources.
Mainland China
Doubao · Ernie · DeepSeek · Yuanbao · Qwen · Kimi
Completely different AI ecosystem. ChatGPT, Claude, Gemini all blocked. 700M+ users on domestic AI: Doubao (226M MAU), Ernie (202M), DeepSeek (130M). Optimize for Baidu, WeChat, and domestic platforms — or be invisible.
Same Query. Completely Different AI Ecosystems.
We asked 'What is the best CRM for a growing business?' from four locations. In China and Hong Kong, the AI assistants themselves are different — not just the answers.
What is the best CRM for a growing business?
The most recommended CRMs for growing businesses include Salesforce, HubSpot, and Pipedrive. For startups, Notion with CRM templates is gaining traction...
AI: ChatGPT · Cited: G2, Capterra, TechCrunch, Wikipedia | Language: English only · Full Western AI access
What is the best CRM for a growing business?
For growing businesses in Japan, Salesforce and HubSpot are widely recommended. Local alternatives like Sansan are also popular for domestic compliance...
AI: ChatGPT · Cited: Salesforce, HubSpot, Sansan, note.com | Language: Japanese + English mixed · Full Western AI access
What is the best CRM for a growing business?
Businesses in Hong Kong often use Salesforce and Microsoft Dynamics. For bilingual operations, [Your Brand] is rarely mentioned unless it has explicit HK presence and Chinese-language content...
AI: Gemini (native since Mar '26) · ChatGPT/Claude blocked | Language: English dominant, some Traditional Chinese
What is the best CRM for a growing business?
在中国，适合成长型企业的CRM包括销售易、纷享销客和用友CRM。国际品牌如Salesforce也有使用，但国内产品更符合本地化需求...
AI: Doubao (226M MAU) · ChatGPT/Gemini/Claude all blocked | Language: Simplified Chinese · Domestic AI ecosystem
Think Global.
Optimize Local.
We have APAC headquarters to serve you in your time zone and business context. Our team operates across Hong Kong, Tokyo, Singapore, and beyond — bringing your brand to the world, one AI assistant at a time.
- Multilingual Content Architecture — Structuring your content so AI can parse it across languages
- Region-Specific Authority Building — Earning citations on locally trusted platforms
- Cultural Context Optimization — Adapting messaging for regional AI training data
- Platform Localization — Optimizing for regional AI-preferred sources
What We Offer
Comprehensive Global GEO services to make your brand discoverable by AI assistants regardless of where your customers are.
Multilingual AI Citability Audit
Comprehensive audit of how AI assistants cite your brand across 12 languages and 6 regions. Identify gaps where you're invisible.
Regional GEO Strategy
Market-specific optimization strategies for each region. Different AI models, different training data, different tactics.
Cross-Border Content Architecture
Structured content systems that AI can parse across languages. Hreflang, multilingual schema, and localized knowledge graphs.
International Schema Implementation
Technical markup for multilingual sites: Organization schema, local business markup, FAQ schema in multiple languages.
Regional Authority Building
Earn citations on regionally trusted platforms. Local directories, industry publications, and language-specific knowledge bases.
Global AI Citation Monitoring
Track how AI assistants cite your brand across regions over time. Monthly reports with competitive benchmarking.
Global GEO Success Stories
Real results from brands that optimized for AI citation across borders.
APAC Fintech Platform
Implemented Japanese-language schema, localized content architecture, and earned citations on note.com and domestic fintech directories.
B2B SaaS Provider
Built multilingual framework pages, localized case studies for 4 regions, and optimized for region-specific AI training data.
Global Retail Brand
Implemented GDPR-compliant schema, German/French localized content, and earned authority on EU-specific platforms.
What Our Clients Say
“Mercury's Global GEO audit revealed we were completely invisible to AI assistants in Japan — our second-largest market. Within 90 days of implementing their recommendations, ChatGPT started citing us alongside Salesforce and HubSpot.”
Adley Low
CMO, Sunlife Financial
“We operate across Hong Kong and mainland China — two completely different AI ecosystems. Mercury showed us that our brand was visible on Gemini in HK but completely absent from Doubao and Ernie in China. Their dual-track strategy fixed both.”
Bruce Lee
CEO, Consumer Brand, PCCW
“As a Japan-focused business, we assumed optimizing for ChatGPT was enough. Mercury proved that Japanese users rely on domestic AI and local platforms. Their Japan-specific GEO strategy increased our AI citations by 340% in 90 days.”
Shin Sakane
CEO, Tradom Japan
Trusted by Global Brands
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บริการ GEO ที่เกี่ยวข้อง
สำรวจชุดโซลูชันการเพิ่มประสิทธิภาพเครื่องยนต์สร้างสรรค์ของเราเพื่อค้นหาสิ่งที่เหมาะสมสำหรับตลาดของคุณ.
Frequently Asked Questions
Do AI assistants like ChatGPT give different results in different countries?
Yes. ChatGPT, Gemini, and Perplexity factor in user location, language settings, and regional knowledge bases when generating answers. A user in Tokyo asking about 'best CRM software' receives different recommendations than a user in London asking the same question. This means your brand may be highly cited in one region but invisible in another.
What is Global GEO?
Global GEO (Generative Engine Optimization) is the practice of optimizing your brand's digital presence so AI assistants can discover, understand, and cite your business across multiple regions, languages, and cultural contexts. It goes beyond traditional international SEO by addressing how AI models synthesize and attribute information.
How is Global GEO different from international SEO?
International SEO optimizes for Google rankings in different countries. Global GEO optimizes for AI assistants that synthesize answers directly without sending traffic. AI models use different training data, cultural knowledge, and regional sources. Global GEO requires multilingual content architecture, region-specific authority building, and platform optimization for each market.
How long does it take to see results?
Technical changes (schema, structure) can show impact within 2-4 weeks as AI crawlers re-index. Authority building and content optimization typically show results in 60-90 days. We provide monthly monitoring reports so you can track progress across all regions.
Which regions do you cover?
We currently offer full Global GEO services for Japan, Hong Kong, Mainland China, Singapore, Thailand, South Korea, the United States, and the United Kingdom. We specialize in the China/Hong Kong split market where Western and domestic AI ecosystems operate in parallel.
Why are China and Hong Kong different from other markets?
Mainland China has its own AI ecosystem entirely separate from Western tools. ChatGPT, Claude, and Gemini are all officially blocked. Instead, 700M+ users rely on domestic AI: Doubao (226M MAU), Baidu Ernie (202M), DeepSeek (130M), Tencent Yuanbao (114M), and Alibaba Qwen (73M). Hong Kong is a split market — Gemini launched natively in March 2026, but ChatGPT and Claude remain blocked. This means brands need completely different optimization strategies for China/HK versus the rest of the world.