Case 01 — PCCW · Bruce Lam · HK / GBA
Mis à jour août 2026
Clarifying “best premium mobile operator” beyond price tables
Telecom · Premium mobile
Client : PCCW — Bruce Lam
“Best mobile” queries collapse into price comparison. PCCW’s premium positioning was getting flattened. AI answers needed extractable proof of service quality, plan architecture and differentiators — not another feature dump — including a GBA track that does not assume Hong Kong Gemini visibility transfers to mainland assistants.
Ligne de base
Premium-operator consideration answers defaulted to price tables. Brand entity mixed with MVNO / budget operators. Gemini visibility in Hong Kong did not appear on mainland assistants.
Intervention
- Rebuilt premium proof into AI-extractable matrices: plans, support SLAs, device tiers, coverage narrative
- Separated brand entity from MVNO / budget operator confusion
- Created objection FAQs (value vs price, premium vs mass, business vs consumer)
- Technical GEO pass: offer/schema clarity, canonical plan pages, internal link hierarchy
- Dual-track GBA measurement so HK and mainland citation surfaces are improved separately
Chronologie
12-week programme. Eligibility and answer-structure outcomes below — unpublished Orbit figures stay under NDA.
Ce qui a fonctionné
Assistants quote what they can parse in one pass. Premium is a proof structure — SLAs, plan architecture, entity hygiene — not a slogan on a price table.
what changed — 12-week programme
- query
- best premium mobile operator
- eligibility
- Stronger framing in premium-operator consideration answers
- separation
- Clearer split from pure price-led recommendations
- cross_border
- Dual-track so GBA citation is not assumed from HK Gemini visibility
Votre ligne de base ensuite
Obtenez les trois mêmes métriques pour votre marque.
L'audit gratuit de visibilité IA établit votre Citation Frequency, Share of Voice et Recommendation Rank de référence — le même point de départ avec lequel tous les cas ci-dessus ont commencé.
Rédigé par James Huang, Fondateur & PDG, Mercury Technology Solutions · Révisé par la pratique Mercury GAIO · Mis à jour août 2026