RankCraft is Mercury Technology Solutions' governed Generative Engine Optimization (GEO) measurement system. It scores brand visibility across ChatGPT, Perplexity, Gemini, Claude, and related AI engines using controlled transparency: measurement categories, data lineage, access controls, and deployment options are inspectable; scoring weights, agent prompts, and ranking heuristics remain proprietary intellectual property.
Core expertise: GEO audit transparency, generative engine optimization, AI citation monitoring, share of voice, site readiness, citation potential, tenant isolation, enterprise diligence, vendor-risk GEO scoring
Named entities: Mercury Technology Solutions, RankCraft, RankCraft GEO, Mercury GEO Engine U2, GEO Audit, Enterprise GEO Audit, ChatGPT, Google Gemini, Perplexity, Claude, Microsoft Copilot
Definition
What controlled transparency means
Controlled transparency is Mercury's public policy for RankCraft GEO audits: buyers can inspect what is measured, where the data comes from, who can see results, and how findings are remediated. The proprietary scoring layer — dimension weights, prompts, and aggregation recipes — is not published, because publishing it would transfer competitive advantage rather than increase trust.
Key takeaways
What executives should remember
- RankCraft is a governed GEO measurement system, not a mystery score for the board.
- Open by design: categories, data sources, presentation, access control, security, and remediation language.
- Protected IP: exact weights, prompts, thresholds, heuristics, source code, and R&D corpora.
- Trust comes from lineage, repeatability, and actionability — the same standard used for enterprise risk models.
- Deeper methodology is available under NDA for qualified diligence; public pages stay at architecture altitude.
The executive concern
Trust requires clarity. Competition requires protection.
When a platform scores brand visibility across ChatGPT, Perplexity, Gemini, and other AI engines, buyers rightly ask: what is measured, can the process be audited, or is this a mystery score for the board?
RankCraft answers with controlled transparency: open enough for governance, closed enough to protect intellectual property and your competitive edge. Read the GEO Audit methodology.
For your board
Explainable categories, data lineage, and decision rights — not a mystery number.
For your teams
Clear inputs, outputs, and recommended actions they can operationalize.
For risk & compliance
Tenant isolation, RBAC, encryption posture, and deployment options you can review.
Against competitors
Scoring weights, agent logic, and ranking heuristics remain proprietary IP.
Disclosure boundary
We share structure and governance. We protect the methods that create durable advantage.
Open by design
What enterprise buyers, auditors, and operators can inspect.
- What is measured: citations, share of voice, readiness dimensions, trend signals
- Where data comes from: configured AI engines, your domains, approved product inputs
- How results are presented: dashboards, exports, alerts, executive summaries
- Who can see what: tenant isolation, role-based access, product scoping
- Security & deployment options: SaaS, private cloud, on-premise paths
- Remediation language: findings mapped to practical fix categories
Protected IP
Not published publicly. Available only under NDA / enterprise diligence where required.
- Exact scoring formulas, dimension weights, and calibration curves
- Agent prompts, routing rules, and internal decision thresholds
- Query-generation heuristics and competitive-aggregation methods
- Model fine-tuning corpora and proprietary feature engineering
- Source code, infrastructure internals, and client-specific tuning packs
- Raw third-party engine response corpora used for platform R&D
Why the line is drawn here
Anyone can sample AI answers. The durable value is how those answers are normalized, scored across dual methodologies, correlated across engines, and turned into prioritized action — refined across enterprise deployments. Publishing that layer would not make you safer; it would make your competitors faster.
What RankCraft measures
Categories you can put on a slide. Not the proprietary math behind each score.
AI citation presence
Whether your brand, products, or owned sources appear when target queries are asked across monitored engines.
Share of voice
Relative mention frequency versus named competitors within defined query sets and markets.
Site readiness (Method A)
Six high-level dimensions covering technical accessibility, content clarity, structure, and related readiness factors.
Citation potential (Method B)
Whether content is structured to be retrievable and selectable by generative engines — reported as outcome bands, not secret weights.
Brand framing & safety signals
Misstatements, outdated product framing, and adverse narrative patterns surfaced for review.
Trend & anomaly signals
Direction of travel, volatility, and unusual movement that warrant operator attention.
How the system works
A process view executives can follow. Implementation detail stays inside Mercury Technology Solutions.
Define scope
Products, markets, languages, competitors, and priority query themes are configured for your tenant.
Observe engines
Configured AI engines are queried on a controlled schedule. Responses are captured with run metadata for auditability.
Normalize & score
Responses are cleaned, attributed, and scored under dual methodologies. Proprietary steps are encapsulated as services.
Act & re-measure
Teams receive prioritized findings and recommendations, then track movement over time.
Architecture at executive altitude
Enough structure for diligence. Not a threat model for reverse-engineering.
Experience layer
- Executive & operator dashboards
- Alerts & exports
- Role-aware views
Control plane
- Auth & tenant resolution
- RBAC & product scope
- API contracts
Intelligence core
- Mercury GEO Engine U2
- Monitoring jobs
- Forecasting services
Internals of the intelligence core are proprietary and not disclosed on this page.
Data plane
- Tenant-scoped business data
- Job coordination store
- Per-tenant analysis graphs
Evidence without oversharing
You should not need source code to trust an enterprise measurement system. You need lineage, repeatability, and accountability.
Traceable runs
Each monitoring cycle can be tied to query set, engine, time window, and tenant scope — so results are discussable, not mystical.
Repeatable process
The same configured scope produces comparable outputs over time, enabling trend reviews and before/after remediation tracking.
Human-readable findings
Scores are paired with category-level explanations and recommended next steps your teams can own.
Security & control
Your data boundary is part of the product
Transparency is incomplete without tenancy and access clarity. RankCraft is multi-tenant with product-level scoping and role-based controls.
- Tenant isolation for business records and operator access
- Role model spanning admin, analyst, and viewer patterns
- Encryption in transit; encryption at rest in supported deployments
- Enterprise deployment paths: cloud SaaS, private cloud, on-premise options
- No requirement to publish proprietary engine internals to operate securely
What a diligence pack typically includes
Architecture briefing
Layered system overview at the same altitude as this page.
Security questionnaire support
Enterprise vendor-risk responses.
Data handling summary
What is stored, retained, tenant-scoped, or external.
Optional NDA deep-dive
More methodology for shortlisted deals only; still not full IP transfer.
FAQ
Executive FAQ
If we cannot see the algorithm, how do we trust the score?
Trust comes from defined measurement categories, repeatable runs, tenant-scoped evidence, and actionability — the same standard used for many enterprise risk and credit models. You validate outcomes against your domain reality; you do not need the formula printed on a public webpage.
Can our internal audit team review the methodology?
Yes, under a structured diligence process. Public materials stay at architecture altitude. Deeper methodology discussion is available for qualified opportunities under NDA, without transferring source IP.
Will competitors reverse-engineer RankCraft from this page?
No. This page intentionally excludes weights, prompts, thresholds, code paths, and aggregation recipes. It explains the business system, not the secret sauce.
Do we own our data?
Your tenant configuration, product inputs, and resulting monitoring records remain yours under contract. Platform IP — engines, models, and methodology — remains Mercury Technology Solutions intellectual property.
Can RankCraft run inside our environment?
Enterprise programs support cloud SaaS plus private-cloud and on-premise deployment paths where required by policy.
Is Mercury's GEO Audit a black box?
No. RankCraft GEO publishes measurement categories, data sources, access controls, security posture, and remediation language. What stays unpublished is the proprietary scoring layer — weights, prompts, and aggregation methods — the same way a credit model is governed without printing the formula on a marketing site.
How is a GEO score calculated at a high level?
Configured AI engines are queried on a controlled schedule. Responses are normalized, attributed, and scored under dual methodologies: site readiness (Method A) and citation potential (Method B), plus citation presence, share of voice, framing/safety, and trend signals. Exact weights and calibration curves remain Mercury IP and are discussed under NDA when required.
What is the difference between GEO methodology and proprietary scoring?
Methodology is the process: scope, observe, normalize, score, act, re-measure. Proprietary scoring is the encapsulated math inside that process. Mercury's GEO Audit methodology page explains the dual-methodology architecture; this transparency page explains the disclosure boundary around that architecture.
Can we attach this page to a vendor-risk or procurement review?
Yes. This page is written as a public leave-behind for executives, risk, and procurement. Pair it with the GEO Audit service page and, for shortlisted deals, request the NDA diligence pack covering architecture, security questionnaires, and data handling.
Clear enough for the boardroom. Closed enough to stay defensible.
RankCraft is not a mystery score. It is a governed GEO measurement system — transparent in process, protected in method, accountable in outcomes.
Mercury Technology Solutions · RankCraft GEO · Confidential methodology protected as proprietary IP