Studi kasus — praktik GAIO Mercury
Diperbarui Agustus 2026
Bukti, bukan janji.
Hong Kong GEO work from the last 12 months. Each case shows the baseline, the intervention, and what AI engines could cite after — PCCW, Sun Life, omakase / yakitori, and pet funeral services.
Metodologi & anonimisasi
Bagaimana hasil ini diukur
Setiap hasil di halaman ini diukur oleh Mercury Orbit, loop pemantauan kutipan berulang kami. Panel prompt mingguan — dibekukan pada garis dasar agar tren tetap dapat dibandingkan — dieksekusi terhadap ChatGPT, Gemini, Perplexity, dan Google AI Overviews; jawaban mentah disimpan di sisi server sehingga setiap angka yang dilaporkan dapat diputar ulang dan diaudit.
Citation Frequency, Share of Voice, dan Recommendation Rank dihitung per engine dan per bahasa (EN / 繁中 / Japanese jika berlaku), tidak pernah digabungkan. Delta dilaporkan terhadap garis dasar minggu-1 yang ditetapkan sebelum intervensi apa pun dikirimkan.
Named clients on this page (PCCW, Sun Life, QQS hospitality venues, pet funeral services) are the operators who ran the work with us. Campaign internals and unpublished figures stay under NDA. Outcomes below are eligibility and system improvements — not unverifiable “#1” rank claims.
Named operators · bilingual EN / 繁中 · Orbit measurement loop · NDA on unpublished figures
Perpustakaan
Four Hong Kong engagements, one measurement loop
CASE 01
Telecom · Premium mobile
PCCW · Bruce Lam · HK / GBA
Garis dasar: Premium-operator consideration answers defaulted to price tables. Brand entity mixed with MVNO / budget operators. Gemini visibility in Hong Kong did not appear on mainland assistants.
- query
- best premium mobile operator
- eligibility
- Stronger framing in premium-operator consideration answers
- separation
- Clearer split from pure price-led recommendations
- cross_border
- Dual-track so GBA citation is not assumed from HK Gemini visibility
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CASE 02
Insurance · Retirement
Sun Life · Adley Low · Inchcape programmes · YMYL
Garis dasar: Invisible to AI assistants in Hong Kong on category queries. Thin, jargon-led pages; no bilingual extractable definition of 退休年金.
- query
- 退休年金
- citation
- Within 90 days ChatGPT started citing Sun Life alongside AIA and Manulife
- journey
- Cleaner path from AI/search discovery to human advisory conversion
- authority
- Stronger topical authority vs thin affiliate explainers
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CASE 03
F&B · Omakase & Yakitori
Terence Tsang · QQS · 燒鳥串
Garis dasar: AI shortlists cited third-party lists. No Restaurant/LocalBusiness schema, no bilingual “what defines great omakase / 燒鳥串” blocks, weak entity disambiguation vs similarly named venues.
- queries
- best omakase in Hong Kong · best yakitori · best 燒鳥串
- eligibility
- Clearer eligibility in AI shortlists for premium dining intent
- density
- Stronger on-site answer density for comparison queries
- citation_path
- Reduced reliance on third-party listicles as the only citeable source
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CASE 04
Pet services
Calvin Yau · quality-led · sensitive category
Garis dasar: Directory-style answers. No step-by-step service process, no local service schema, no extractable definition of “quality” in this category.
- query
- quality pet funeral services
- trust
- Quality-led queries have a citeable process instead of a directory row
- schema
- Local service markup so engines can describe the operator
- path
- Calm conversion from answer → human care, not aggressive CTAs
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Garis dasar Anda berikutnya
Dapatkan tiga metrik yang sama untuk merek Anda.
Audit visibilitas AI gratis menetapkan baseline Citation Frequency, Share of Voice, dan Recommendation Rank Anda — titik awal yang sama yang dimulai setiap kasus di atas.
Ditulis oleh James Huang, Founder & CEO, Mercury Technology Solutions · Ditinjau oleh Mercury GAIO Practice · Diperbarui Agustus 2026