New: Global GEO Research 2026

ChatGPT GivesDifferent Answersin Tokyo vs. New York

AI assistants localize their citations based on user location, language, and cultural context. Your brand might be highly visible in one region and completely invisible in another.

8 Regions Covered12 LanguagesC.A.T.C.H. Framework

AI Citation Varies by Region

We tested the same queries across AI assistants from 8 locations. The results were dramatically different — especially in China and Hong Kong, where the AI ecosystem is completely separate from the rest of the world.

🇯🇵

Japan

ChatGPT · Gemini · Perplexity · Claude

Full access to Western AI. AI favors domestic platforms (Yahoo! Japan, note.com) and Japanese-language sources. Western brands without localized content are rarely cited.

🇺🇸

United States

ChatGPT · Gemini · Perplexity · Claude · Grok

The reference market. Heavy preference for English sources, Wikipedia, Crunchbase, and major tech publications. Brands need strong English authority and schema markup.

🇬🇧

United Kingdom

ChatGPT · Gemini · Perplexity · Claude · Grok

Similar to US but with stronger weighting for EU regulations, GDPR compliance mentions, and local business directories like Companies House.

🇸🇬

Singapore

ChatGPT · Gemini · Perplexity · Claude · Grok

English dominates, but AI increasingly cites regional APAC sources. Fintech and SaaS brands with APAC-specific content perform best.

🇹🇭

Thailand

ChatGPT · Gemini · Perplexity · Claude · Grok

Full Western AI access. Thai-language content and local platform presence (Lineman, Shopee Thailand) heavily influence AI recommendations.

🇰🇷

South Korea

ChatGPT · Gemini · Perplexity · Claude · Grok · Naver Clova

Full Western AI access plus strong domestic AI (Naver Clova, Kakao). Korean-language Naver content and local app store presence are critical.

🇭🇰

Hong Kong

Gemini (native) · ChatGPT/Claude (blocked)

Split AI stack: Gemini launched natively March 2026. ChatGPT and Claude officially blocked. Bilingual (English/Traditional Chinese) content essential. AI pulls from both international and Greater China sources.

🇨🇳

Mainland China

Doubao · Ernie · DeepSeek · Yuanbao · Qwen · Kimi

Completely different AI ecosystem. ChatGPT, Claude, Gemini all blocked. 700M+ users on domestic AI: Doubao (226M MAU), Ernie (202M), DeepSeek (130M). Optimize for Baidu, WeChat, and domestic platforms — or be invisible.

Same Query. Completely Different AI Ecosystems.

We asked 'What is the best CRM for a growing business?' from four locations. In China and Hong Kong, the AI assistants themselves are different — not just the answers.

New York, USA (ChatGPT)

What is the best CRM for a growing business?

The most recommended CRMs for growing businesses include Salesforce, HubSpot, and Pipedrive. For startups, Notion with CRM templates is gaining traction...

AI: ChatGPT · Cited: G2, Capterra, TechCrunch, Wikipedia | Language: English only · Full Western AI access

Tokyo, Japan (ChatGPT)

What is the best CRM for a growing business?

For growing businesses in Japan, Salesforce and HubSpot are widely recommended. Local alternatives like Sansan are also popular for domestic compliance...

AI: ChatGPT · Cited: Salesforce, HubSpot, Sansan, note.com | Language: Japanese + English mixed · Full Western AI access

Hong Kong (Gemini — ChatGPT blocked)

What is the best CRM for a growing business?

Businesses in Hong Kong often use Salesforce and Microsoft Dynamics. For bilingual operations, [Your Brand] is rarely mentioned unless it has explicit HK presence and Chinese-language content...

AI: Gemini (native since Mar '26) · ChatGPT/Claude blocked | Language: English dominant, some Traditional Chinese

Shanghai, China (Doubao — ChatGPT blocked)

What is the best CRM for a growing business?

在中国,适合成长型企业的CRM包括销售易、纷享销客和用友CRM。国际品牌如Salesforce也有使用,但国内产品更符合本地化需求...

AI: Doubao (226M MAU) · ChatGPT/Gemini/Claude all blocked | Language: Simplified Chinese · Domestic AI ecosystem

Think Global.
Optimize Local.

We have APAC headquarters to serve you in your time zone and business context. Our team operates across Hong Kong, Tokyo, Singapore, and beyond — bringing your brand to the world, one AI assistant at a time.

  • Multilingual Content ArchitectureStructuring your content so AI can parse it across languages
  • Region-Specific Authority BuildingEarning citations on locally trusted platforms
  • Cultural Context OptimizationAdapting messaging for regional AI training data
  • Platform LocalizationOptimizing for regional AI-preferred sources
67%
of brands are invisible to AI in at least one major market
700M+
Chinese AI users on domestic platforms (Doubao, Ernie, DeepSeek)
0%
of Western-optimized brands visible on Chinese AI without localization

What We Offer

Comprehensive Global GEO services to make your brand discoverable by AI assistants regardless of where your customers are.

Multilingual AI Citability Audit

Comprehensive audit of how AI assistants cite your brand across 12 languages and 6 regions. Identify gaps where you're invisible.

Regional GEO Strategy

Market-specific optimization strategies for each region. Different AI models, different training data, different tactics.

Cross-Border Content Architecture

Structured content systems that AI can parse across languages. Hreflang, multilingual schema, and localized knowledge graphs.

International Schema Implementation

Technical markup for multilingual sites: Organization schema, local business markup, FAQ schema in multiple languages.

Regional Authority Building

Earn citations on regionally trusted platforms. Local directories, industry publications, and language-specific knowledge bases.

Global AI Citation Monitoring

Track how AI assistants cite your brand across regions over time. Monthly reports with competitive benchmarking.

Global GEO Success Stories

Real results from brands that optimized for AI citation across borders.

Fintech

APAC Fintech Platform

+340%AI Citations in Japan

Implemented Japanese-language schema, localized content architecture, and earned citations on note.com and domestic fintech directories.

SaaS

B2B SaaS Provider

+180%Cross-Border AI Mentions

Built multilingual framework pages, localized case studies for 4 regions, and optimized for region-specific AI training data.

E-commerce

Global Retail Brand

+92%AI Recommendations in EU

Implemented GDPR-compliant schema, German/French localized content, and earned authority on EU-specific platforms.

我們的客戶怎麼說

Mercury的全球GEO審計顯示我們在香港對AI助手完全不可見 — 在實施他們的建議後90天內,ChatGPT開始將我們與AIA & Manulife一起引用。

Adley Low

CMO, Sunlife Financial

我們根植於香港,但隨著GBA的推進,我們需要在香港和中國大陸進行市場營銷 — 這是兩個完全不同的AI生態系統。Mercury向我們展示了我們的品牌在HK的Gemini上是可見的,但在中國的Doubao和Ernie上完全缺席。他們的雙軌策略解決了這兩個問題。

Bruce Lee

CEO, Consumer Brand, PCCW

作為一家專注於日本的企業,我們認為優化ChatGPT已經足夠。Mercury證明了日本用戶依賴國內AI和本地平台。他們的日本特定GEO策略在90天內使我們的AI引用增加了340%。

Shin Sakane

CEO, Tradom Japan

Trusted by Global Brands

InchcapePCCWSunlifeTradom

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Frequently Asked Questions

Do AI assistants like ChatGPT give different results in different countries?

Yes. ChatGPT, Gemini, and Perplexity factor in user location, language settings, and regional knowledge bases when generating answers. A user in Tokyo asking about 'best CRM software' receives different recommendations than a user in London asking the same question. This means your brand may be highly cited in one region but invisible in another.

What is Global GEO?

Global GEO (Generative Engine Optimization) is the practice of optimizing your brand's digital presence so AI assistants can discover, understand, and cite your business across multiple regions, languages, and cultural contexts. It goes beyond traditional international SEO by addressing how AI models synthesize and attribute information.

How is Global GEO different from international SEO?

International SEO optimizes for Google rankings in different countries. Global GEO optimizes for AI assistants that synthesize answers directly without sending traffic. AI models use different training data, cultural knowledge, and regional sources. Global GEO requires multilingual content architecture, region-specific authority building, and platform optimization for each market.

How long does it take to see results?

Technical changes (schema, structure) can show impact within 2-4 weeks as AI crawlers re-index. Authority building and content optimization typically show results in 60-90 days. We provide monthly monitoring reports so you can track progress across all regions.

Which regions do you cover?

We currently offer full Global GEO services for Japan, Hong Kong, Mainland China, Singapore, Thailand, South Korea, the United States, and the United Kingdom. We specialize in the China/Hong Kong split market where Western and domestic AI ecosystems operate in parallel.

Why are China and Hong Kong different from other markets?

Mainland China has its own AI ecosystem entirely separate from Western tools. ChatGPT, Claude, and Gemini are all officially blocked. Instead, 700M+ users rely on domestic AI: Doubao (226M MAU), Baidu Ernie (202M), DeepSeek (130M), Tencent Yuanbao (114M), and Alibaba Qwen (73M). Hong Kong is a split market — Gemini launched natively in March 2026, but ChatGPT and Claude remain blocked. This means brands need completely different optimization strategies for China/HK versus the rest of the world.